The Mis-Forecast of E.T.

One instance where a company would have probably had more success with scenario-type planning was when Atari decided it would be a good idea to release E.T. the Extra-Terrestrial video game in 1982 (Sauter, Comen, Frohlich, & Stebbins, 2018) . It seems to me that because the movie was so successful, Atari thought it would make sense to launch a video game. I do not see an error in their logic. What they seemed to not count on or take for granted was that while consumers like a high-quality movie, they would somehow settle for a subpar video game. The video game was so rushed that when it was finished, it was just that – finished. It did not sell well and cost a total of $26 million. It was such an embarrassment that the remaining unpurchased games were buried (Sauter, Comen, Frohlich, & Stebbins, 2018) . This reminds me of the current Cyberpunk 2077 fiasco where the ga...