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The Mis-Forecast of E.T.

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           One instance where a company would have probably had more success with scenario-type planning was when Atari decided it would be a good idea to release E.T. the Extra-Terrestrial video game in 1982 (Sauter, Comen, Frohlich, & Stebbins, 2018) .   It seems to me that because the movie was so successful, Atari thought it would make sense to launch a video game.   I do not see an error in their logic.   What they seemed to not count on or take for granted was that while consumers like a high-quality movie, they would somehow settle for a subpar video game.   The video game was so rushed that when it was finished, it was just that – finished.   It did not sell well and cost a total of $26 million.   It was such an embarrassment that the remaining unpurchased games were buried (Sauter, Comen, Frohlich, & Stebbins, 2018) .   This reminds me of the current Cyberpunk 2077 fiasco where the ga...
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A Realized Prediction

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  Research the concepts of forecasting and predictions in a business or innovation context             According to Data Science Blog, a prediction is where you used for “estimating the outcomes for unseen data” while forecasts also estimate outcomes but use a time series.   The difference between these two is this temporal element (Döring, 2018) .   With innovations in mind, this can be seen as forecasting relating to ideas that correspond to how the environment is currently trending.   For example, I can see that cell phone accessories were created when cell phone usage was beginning to boom.   Predictions will be those ideas that are thought of outside of the box.   Trends and current factors will not necessarily be a part of their creation.   While ideas generated via forecasts are very useful and practical, when an idea created out of the box is found very useful it can be seen as more of a ...
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