Polaroid's Failure

Polaroid is a company that made its impact with portable cameras that anyone could use.  They became ubiquitous and with that their legacy was born (Gaudet, 2020).    They had done research on digital photography in the 1960s yet felt that the public would still want a hard copy of their photos.  They would want a backup of their photos over only a digital copy.  While they were making worthwhile research into the field of digital photography, they felt that their focus should be on perfecting their craft instead of innovating. 

Polaroid released a home video system called Polavision.  It took decades to develop, but when it was released, there were many competitors available.  This resulted in a $15 million loss and caused Polaroid to fear releasing more innovative ideas.  They were afraid of another detrimental loss (Gaudet, 2020).



Drawing from the innovation Dr. Calongne told us regarding self-cleaning trousers, I thought that self-cleaning and maybe even disinfecting scrubs for the medical community would be a godsend for them.  Especially with COVID, we are reminded of the dangers that illnesses pose for our medical community.  Nurses are needed from one patient’s room to the next with the risk of contamination a reasonable concern. 



One force that may cause a delay in implementation is the attitude of the traditionalists.  This is the group that is the most reluctant to change.  They prefer things to be as they have been and see no benefit in adjusting to that way of life.  This reluctance goes beyond simply not liking change.  I myself prefer not to change but am aware that with time I will get used to it and it may actually make things better.  It may be inconvenient for a bit, but not enough to make me refuse to participate.  If these traditionalists are in higher-ranking positions, they may use that influence to convince their subordinates to not use the self-cleaning scrubs.  This could become a big problem.



Another force that could affect this idea is where the scrubs will be made.  Much clothing is made in third world countries.  Will this be outsourced in order to make more available?  Will this lower cost?  Will this cause a problem with any of the United States’ relationships with these countries?  Depending on where the materials are located for making the scrubs, may give insight into where the clothes should be manufactured.  That leads to another issue: will there be enough material to make enough self-cleaning scrubs to make an impact?



Hopefully, none of these forces are enough to prevent a beneficial innovation from being created.  I think many nurses and doctors would appreciate the safety these self-cleaning scrubs will bring.

 

References

Duffin, C. (2020, April 14). Thousands of volunteers sign up to make scrubs and protective equipment. Retrieved from Daily Mail: https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.dailymail.co.uk%2Fnews%2Farticle-8215919%2FThousands-volunteers-sign-make-scrubs-protective-equipment.html&psig=AOvVaw19Saj-3LEmaKr1T9WymcHY&ust=1610924214730000&source=images&cd=vfe&ved=0CAIQjRxqFwoTC

Ford, M. (2020, September 16). World governments have 'failed to prioritise' nurses during Covid-19. Retrieved from Nursing Times: https://www.google.com/imgres?imgurl=https%3A%2F%2Fcdn.ps.emap.com%2Fwp-content%2Fuploads%2Fsites%2F3%2F2020%2F07%2Fnurse-PPE-coronavirus-mental-health-.jpg&imgrefurl=https%3A%2F%2Fwww.nursingtimes.net%2Fnews%2Fcoronavirus%2Fworlds-governments-have-failed

Gaudet, C. (2020, October 08). The Collapse of Polaroid – 4 Reasons Why Polaroid Failed and What We Can Learn. Retrieved from Predictable Profits: https://predictableprofits.com/the-collapse-of-polaroid-4-reasons-why-polaroid-failed-and-what-we-can-learn/

Grove, A. (2020, December 1). Top Medical Schools in the U.S. Retrieved from ThoughtCo: https://www.google.com/imgres?imgurl=https%3A%2F%2Fwww.thoughtco.com%2Fthmb%2FNZd6m98OvrN6aNGtr32ShLLvmCo%3D%2F768x0%2Ffilters%3Ano_upscale()%3Amax_bytes(150000)%3Astrip_icc()%2FGettyImages-485904938-bcefcad846d44c49b55c7228eadeeb94.jpg&imgrefurl=https%3A



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